Marketing & Management FAQs
Marketing Strategy FAQs
What is a marketing strategist, and how can you help me?
As a freelance marketing strategist, I help businesses clarify their brand voice, understand their ideal audience, and build data-backed, story-driven marketing strategies that convert. Think of me as your right-hand partner for everything from customer research and brand positioning to content plans, campaign strategy, and execution support.
My goal? To help you market smarter, not louder.
What marketing strategy services do you offer?
My services are tailored to meet you where you are. They include:
Brand positioning and messaging frameworks
Audience segmentation and persona development
Omnichannel content strategy (email, social, blogs, paid media)
Website audits and marketing funnel optimization
Campaign planning and performance metrics
Fractional CMO support for growing teams
If you're tired of random acts of marketing and want a grounded, measurable plan, I’ve got you covered.
Who do you work with?
I work with visionary small business owners, founders, and in-house marketing teams who are ready to grow with intention. I’ve supported:
Boutique hospitality brands (Memphorium Bed & Brunch)
Construction (ELG Remodeling)
Engineering and Law Firms (Lisa Shippel Law, AEC Engineering)
Nonprofits and educators (AVIOS, Gloria Foundation)
Startups and ecommerce brands
Whether you're refining your brand or scaling your reach, I bring both creative energy and strategic clarity.
Can I see examples of your work?
Definitely. Visit my portfolio to view featured client case studies. Projects like ISSEO!, ELG Remodeling, and Social Dining ATL highlight my approach to positioning, campaign strategy, and creative execution—all with measurable results.
What does your marketing strategy process look like?
Here’s what working together typically looks like:
Discovery & Goals – We assess your current landscape, goals, and challenges.
Audience & Brand Clarity – We define your audience, voice, and differentiators.
Strategic Roadmap – I create a customized, channel-specific marketing strategy.
Execution Support – You can implement in-house or keep me on as a consultant.
Performance Review – We refine based on KPIs, analytics, and market shifts.
This process is flexible based on your needs, team size, and timeline.
How long does it take to build a marketing strategy?
Strategy projects typically take 4 to 6 weeks from kickoff to delivery, depending on scope. I also offer retainer or ongoing advisory support if you’d like help executing your strategy post-launch.
What platforms and tools are you comfortable with?
I'm fluent in platforms like:
Canva, Adobe Creative Suite, Figma
Meta, Google Ads, and LinkedIn Campaign Manager
Google Analytics, Hotjar, and SEO tools like SEMrush
Mailchimp, Klaviyo, HubSpot, and ConvertKit (email + CRM)
I’m also experienced in low-code site builders like Webflow, Squarespace, and WordPress.
Do you work with clients outside Atlanta?
Absolutely! While I'm based in the Atlanta area and love working with local businesses, most of my clients are remote. We collaborate seamlessly via video calls, shared docs, and digital tools.
Do you offer one-off consulting sessions?
Yes. I offer 1:1 strategic sessions and marketing audits for founders and teams who want expert eyes on their messaging, campaigns, or funnel—but aren’t ready to commit to a full project. These are great for clarity and confidence before a launch.
How do I know if we’re a good fit?
You’re likely a great fit if:
You’re ready to align your marketing with your business goals
You value creativity, storytelling, and structure
You need someone who’s strategic and execution-savvy
You appreciate collaboration, kindness, and honest communication
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Management & Operations FAQs
What kind of management services do you offer?
I offer flexible, people-first management solutions for creative, marketing, and operations teams. My goal is to bring clarity to chaos—whether that’s launching a campaign, streamlining workflows, or coaching team members to thrive.
Depending on your needs, I can serve as:
Project Manager (short- or long-term campaigns, product launches, creative ops)
Marketing Manager (channel strategy, content calendar, performance reviews)
Creative Ops Consultant (team processes, briefs, reviews, file systems)
Fractional Manager (interim team lead or cross-functional glue)
Whether you need hands-on leadership or strategic support, I adapt to your team’s rhythm.
What industries do you work in?
I specialize in service-based businesses, creative agencies, small teams, and mission-driven organizations. My past experience spans:
Interior design & construction (ELG Remodeling, AEC Inc)
Hospitality (Memphorium Bed & Brunch)
Legal & nonprofit (Lisa Shippel Law, Gloria Foundation)
Education & tech (ISSEO! budgeting app, UX mentorship)
I thrive in fast-paced, cross-disciplinary environments where relationship-building and follow-through are key.
What tools or platforms are you familiar with?
I’m fluent in:
Project Management: Asana, Trello, ClickUp, Notion, Monday.com
File Organization & Communication: Google Workspace, Slack, Dropbox, Airtable
Marketing Tools: HubSpot, Mailchimp, Meta Ads, Google Analytics, Figma
Design Systems & Documentation: Figma, Loom, Adobe, SOP creation
I’ll help set up workflows your team actually uses—and understands.
Do you offer team onboarding or training?
Yes! I’ve trained teams of all sizes on brand voice, client communications, system adoption, and campaign execution. My approach combines gentle accountability with clear deliverables, so your people feel supported—not micromanaged.
What’s your project management style?
Think of me as a calm conductor. I love bringing together different parts of the orchestra (marketing, creative, ops, sales) and keeping everyone aligned and in tempo.
I combine:
Empathy-first communication
Transparent timelines & goals
Visual workflows that reduce friction
Room for feedback and iteration
My goal isn’t just to get it done—it’s to make the process human, sustainable, and joyful.
Can you jump in mid-project?
Absolutely. I’ve stepped into many projects that needed someone to “catch all the falling pieces” and move them forward with grace. Whether you're missing a project owner or just need help getting unstuck, I’m great at diagnosing problems, prioritizing quickly, and organizing next steps.
Can you manage vendors and cross-functional teams?
Yes. I’ve managed and collaborated with:
Developers & web teams
Freelance designers & copywriters
Internal sales, HR, and ops departments
Print vendors & marketing platforms
I excel at bridging the gap between creative vision and execution, ensuring timelines are met and people feel respected throughout the process.
Do you provide SOPs and systems?
Yes! I love building clear, friendly documentation for recurring processes—so your team doesn’t have to reinvent the wheel every time. I’ll help you build:
SOPs and internal playbooks
Project templates & briefs
Onboarding flows
Client communication guides
It’s one of the best ways to scale your time and sanity.
Do you work with startups or small businesses?
Absolutely. I’ve been the “Swiss army knife” for many startups and solo founders. I understand the need for someone who can manage both strategy and execution—and wear multiple hats without dropping the ball.
What kind of impact do you typically bring?
Here’s a snapshot:
Increased qualified leads by 30% at ELG Remodeling through campaign and process optimization
Led marketing operations and CRM revamp at Memphorium, boosting guest conversions by 35%
Built scalable workflows and research documentation for ISSEO!, aligning product goals with user needs
Delivered SOPs and communications systems for teams navigating rapid growth
How do I get started?
Let’s start with a quick call to see if we’re the right fit. You can reach out through my contact page or email me directly at christhea@me.com.