Frequently Asked Questions

Art Direction & Creative Leadership FAQs

What art direction services do you offer?

I offer full-spectrum creative direction and art direction services for brands, campaigns, websites, and digital experiences. Whether you're launching a new brand or evolving your visual identity, I’ll guide the creative vision from concept to completion.

My services include:

  • Brand identity and visual systems

  • Website and UI art direction

  • Photoshoot and campaign styling

  • Cross-channel brand consistency

  • Creative briefing and team leadership

  • Design asset review and refinement

  • Moodboarding, wireframing, and concept decks

What’s your art direction style?

Think modern romantic meets editorial clarity. I love storytelling through layers—emotional resonance, visual textures, and a clear sense of hierarchy.

That said, I always adapt to the client’s vision. My job is to amplify your brand voice, not overshadow it.

Who are your art direction services for?

I work with:

  • Boutique brands looking to elevate their visuals

  • Startups and founders building design systems from scratch

  • Established businesses undergoing rebranding or campaign rollouts

  • Marketing teams needing cross-channel design consistency

  • Agencies seeking an embedded art director or creative lead

From web to print to social, I bring a cohesive vision that aligns business goals with standout aesthetics.

Do you work with creative teams?

Yes! I’ve led design teams, mentored junior creatives, and collaborated with photographers, videographers, stylists, copywriters, and developers. Whether you need someone to lead or support your creative process, I can step in with clear direction, thoughtful feedback, and team-wide alignment.

Do you also provide the design execution?

Sometimes, yes! I’m an art director with a design background, so for many projects I both envision and execute.

However, for larger campaigns or fast timelines, I collaborate with trusted designers, illustrators, and developers to bring the vision to life. I’ll always be your point of contact and creative lead—making sure the outcome aligns with your goals and visual standards.

What makes your art direction approach unique?

I bring:

  • A strategic-meets-emotional lens—what does the design say, and how does it feel?

  • Inclusive storytelling—I pay close attention to representation, accessibility, and nuance.

  • Brand empathy—I translate your values, not just your visuals, into compelling creative.

  • Project management awareness—I’ve led campaigns start-to-finish, so I balance beauty with deliverability.

  • Trend fluency with timeless restraint—We’ll look current, but never cookie-cutter.

What tools do you use for art direction?

I’m fluent in:

  • Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Lightroom)

  • Figma (for UI/UX and systems design)

  • Canva (for collaborative brand kits or client handoff)

  • Google Slides or Keynote (for presentations and campaign decks)

  • Pinterest, Milanote, and Notion (for moodboarding and storyboarding)

  • Webflow and Squarespace (to visualize layout in real time)

I also use Loom for walkthroughs and Miro or FigJam for collaborative planning.

Can you help with visual branding and rebrands?

Absolutely. I’ve helped startups and businesses clarify their visual identity through:

  • Logo refinement or creation

  • Color, typography, and moodboard development

  • Brand voice and tone integration

  • Brand guidelines and usage systems

  • Packaging concepts or collateral design

Explore my past work for ELG Remodeling and ISSEO! to see how I lead brand development with clarity, charm, and purpose.

Can you support a campaign or photoshoot?

Yes! I love bringing big ideas to life through creative campaigns. I offer:

  • Concept development and creative pitch decks

  • Styling direction (mood, props, wardrobe, location)

  • Shot list planning and asset mapping

  • On-site or remote creative direction

  • Post-production coordination and visual cohesion

I’ve helped businesses create evergreen visuals that stretch across web, social, print, and email with zero guesswork.

What kind of results can I expect?

Here’s a few examples:

  • Directed a rebrand and design language revamp for Memphorium, increasing bookings 35% in 8 months

  • Led website and creative overhaul for ELG Remodeling, improving qualified lead conversions by 30%

  • Built cohesive style systems and campaign visuals for ISSEO!, driving up early beta signups and investor engagement

  • Delivered creative strategy for multiple solo founders, resulting in successful launches across hospitality, coaching, and e-commerce

Can you provide art direction remotely?

Yes! I’m based in Atlanta but work with clients all over the U.S. and abroad. I’ve led shoots, website builds, and brand revamps fully remote—thanks to a solid process and good communication. I can also travel for key milestones if needed.

How do I get started?

Let’s talk about your vision and what kind of art direction you need. I offer free discovery calls to see if we’re a fit. Reach out via my contact page or email me at christhea@me.com.

And feel free to browse my portfolio work while you're here!

Branding Frequently Asked Questions

What branding services do you offer?

I offer a comprehensive suite of branding services for small businesses, startups, and creatives, including:

  • Brand strategy and positioning

  • Logo and visual identity design

  • Typography and color palette development

  • Brand voice and messaging

  • Social media and digital branding assets

  • Brand style guides for consistency

Whether you're starting from scratch or refreshing an existing brand, I can guide you from concept to launch.

What makes your approach to branding unique?

My branding process is rooted in deep listening, intuitive strategy, and user-first thinking. I blend my experience in UX, design psychology, and storytelling to craft brands that not only look beautiful but also feel meaningful to the people they’re designed to serve. I’m not just designing a logo—I’m helping you build trust, clarity, and long-term resonance with your audience.

Who do you work with?

I love working with mission-driven founders, small businesses, solo entrepreneurs, and creative professionals. My past branding clients have included:

  • Hospitality brands (Memphorium Bed & Brunch)

  • Construction and service businesses (ELG Remodeling, AEC Engineering)

  • Wellness and nonprofit organizations

  • Online educators and coaches

If you value authenticity, aesthetics, and thoughtful strategy, we’ll be a great fit.

Can I see examples of your branding work?

Absolutely! You can view my branding projects and in-progress case studies on my portfolio page. You’ll find logos, identity systems, web design, and collateral that reflect my strategic and visual approach.

What is your branding process like?

Here's a glimpse into my collaborative process:

  1. Discovery – We define your goals, audience, and competitive edge.

  2. Research – I conduct brand audits, moodboards, and inspiration sourcing.

  3. Concepting – I develop brand directions and core visuals.

  4. Design – You receive a polished brand identity system and optional collateral.

  5. Launch & Guide – I wrap it all up with a brand style guide to keep everything consistent.

This process can be tailored based on your needs, timeline, and team.

How long does a branding project take?

Most branding projects take between 4–8 weeks, depending on scope. Larger or more collaborative projects may take longer. If you have a specific launch date in mind, I’ll do my best to accommodate.

Do you offer website design or marketing support too?

Yes! I’m a hybrid designer and strategist, so I can support you with:

  • Custom web design in Webflow, Squarespace, or WordPress

  • UX research and user journey mapping

  • Content and campaign design for social, email, and print

  • Ongoing design support after your brand launch

This ensures brand consistency across every customer touchpoint.

Do you offer brand audits or consultations?

Yes. If you’re unsure about where your brand stands or just need clarity before investing in a full redesign, I offer 1:1 brand audits and strategy sessions. We’ll review what’s working, what’s not, and create a plan to move forward.

How do I get started?

You can contact me directly to schedule a free intro call or send an inquiry through the form. I’d love to learn more about your vision and how I can help bring it to life.

Let me know if you'd like a downloadable brand questionnaire or intake form to pair with this section, or if you’d like help building a landing page that highlights branding packages with pricing tiers for better conversion and SEO.