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Welcome to
Christhea’s Portfolio!

Whether you're here to scout talent, collaborate, or geek out over Marketing Strategies, Branding, and UX Research & Design, I invite you to explore my work.

Learn more
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Branding and Marketing

Brands are more than logos—they’re YOUR stories. Explore my work in branding and marketing design, where carefully woven strategies create a tapestry of sophisticated style, and every detail is meticulously crafted to guide you through the narrative. From timeless visuals to cohesive campaigns, I create brands that resonate.

  • Develop cohesive brand identities through strategic visuals, messaging, and storytelling that resonate emotionally and align with your business objectives. Craft logos, color palettes, typography, and marketing collateral to ensure consistency across print, digital, and experiential touchpoints. Partner with teams to elevate brand recognition, foster customer loyalty, and turn audiences into advocates through purposeful, impactful design.

  • Create visually compelling print and digital assets—brochures, flyers, ads, and presentations—that align with brand guidelines and captivate target audiences using Adobe programs and Canva. Collaborate with marketing teams to concept, design, and refine materials that drive campaigns, conversions, and customer engagement. Ensure consistency, clarity, and impact across all touchpoints, balancing creativity with strategic goals to deliver resources that inform, inspire, and convert.

  • Craft compelling, brand-aligned content across platforms to engage audiences and amplify your digital presence. Strategize, schedule, and manage campaigns while analyzing metrics to optimize performance and drive growth. Foster community interaction, respond to trends, and ensure your brand’s voice resonates authentically to build lasting connections with your audience.

Branding & Marketing
Close-up of a workspace showing a laptop with colorful code on the screen, a smartphone with social media app on a stand, and a desktop monitor in the background.

UX Research and Design

Curious how I turn insights into impactful designs? Dive into my UX research and design process, where user stories meet elegant solutions. From discovery to delivery, every detail is crafted with intention. Ready to see the magic behind the pixels? Let’s go.

  • Conduct questionnaires, usability tests, and competitive audits to uncover user behaviors, needs, and pain points. Analyze data to build detailed user personas and empathy maps that humanize insights, empowering teams to prioritize user-centric decisions. Deliver actionable reports that bridge gaps between user expectations and business goals, ensuring solutions are grounded in evidence and empathy.

  • Design intuitive user flows and structured information architecture, translating insights into seamless navigation through detailed site maps and wireframes. Develop Lo-Fi to High-Fi prototypes—iterating from conceptual sketches to interactive, pixel-perfect mockups—ensuring designs align with user needs and technical feasibility. Finalize app designs ready for developer handoff, balancing aesthetics, functionality, and accessibility to deliver engaging digital experiences.

  • UX Design pieces made using either Figma or Adobe programs.

UX Portfolio
Homepage of ELG Remodeling & Painting website featuring services like home renovation, painting, roofing, and commercial spaces. It includes sections for a company overview, portfolio, and booking a free consultation. There's a call-to-action to "Get Started" and a form for consultation inquiries. Contact information and social media links are at the bottom of the page.

Website Design

Great websites don’t just look beautiful—they feel effortless. In my website designs, I blend clean aesthetics with intuitive functionality to create digital experiences that are as delightful to use as they are to behold. From seamless navigation to pixel-perfect details, every element is designed to connect and captivate. Curious? Take a closer look!

  • Design and build visually stunning, user-friendly websites that prioritize seamless navigation and modern aesthetics. Collaborate with clients and developers to translate brand vision into functional, responsive layouts using tools like HTML/CSS, CMS platforms, or design software. Optimize performance, accessibility, and mobile compatibility to ensure your site not only looks exceptional but drives engagement and achieves your business goals.

Website Design
Collage of Memphis scenes: Beale Street neon sign, beer glass, barbecue, doughnut shop sign, riverfront view, and pastries. Memphorium's guide text.

Everything In Between

Not every project fits neatly into a box—and that’s where the magic happens. This is my playground of creativity, where I explore everything from experimental designs to passion projects. Think of it as a curated collection of ideas that defy categories but still spark joy and inspiration. Take a peek—you might just find something unexpected.

More Pieces

Hello!

I’m Christhea, a multidisciplinary designer who thrives at the intersection of creativity and strategy. From UX research and design to branding, marketing, management, and creative directing, I craft experiences that are as meaningful and intuitive as they are beautiful.

But I’m more than my portfolio—I’m a problem-solver, a storyteller, and a lifelong learner who believes great design starts with curiosity and ends with connection.

Let’s create something extraordinary together.

About Me

Marketing Certifications

    • Strategic Campaign Development: I’ve learned to research audiences and craft holistic marketing strategies—from awareness through conversion—that truly connect and resonate.

    • Tool Mastery: I’m fluent with Adobe Express for rapid creative assets, understand SEO fundamentals for driving organic reach, and can set up and optimize marketing automation workflows.

    • AI-Enhanced Creativity: I’ve integrated AI tools to speed up ideation, personalization, and performance analysis—boosting both my efficiency and the impact of each campaign.

    • Portfolio-Ready Projects: Throughout the certificate, I built a showcase of real-world campaign mockups and data-driven case studies that demonstrate my ability to plan, execute, and analyze successful marketing initiatives.

    By completing this program, I’m equipped to dive into data-driven campaigns, adapt to emerging technologies, and differentiate myself as a well-rounded marketing specialist. I’m ready to leverage these skills immediately, let’s start building the future of your brand together!

    • Understand and apply basic visual design principles to create appealing, practical designs that captivate your audience.

    • Explore diverse career opportunities in design and discover the skills needed to thrive in each role.

    • Gain hands-on experience with Adobe Express to easily create professional-quality design projects.

    • Build a stunning portfolio that showcases your design expertise and proficiency with Adobe Express.

    Skills:

    • Typography

    • Visual Design

    • Visual Storytelling

    • Graphic Design

    • Color Theory

    • Understand the foundational concepts of generative AI and explore its diverse applications in design.

    • Gain practical skills in using Adobe Firefly, mastering the tools to generate AI-driven content that stands out.

    • Explore the ethical considerations and best practices for incorporating generative AI into your projects, ensuring responsible and impactful use.

    • Integrate generative AI tools into your design workflow, enhancing your creativity and efficiency while pushing the boundaries of what’s possible.

    Skills:

    • Generative AI

    • Adobe Firefly

    • Graphic Design

    • Creativity

    • AI Responsibly

  • Skills:

    • Content development and optimization

    • A/B testing

    • Market Research

    • Social Media

    • Content development and optimization

    • A/B testing

    • Market Research

    • Social Media

    • Create and share engaging social media content that speaks directly to your target audience, driving increased engagement and interaction.

    • Maintain a consistent and cohesive social media presence across various platforms, ensuring that your brand voice is always on point.

    • Develop effective strategies to leverage the latest social media trends and best practices, boosting your content’s visibility and reach.

    • Analyze social media metrics to refine and improve your content strategy, making data-driven decisions that enhance your overall performance.

    • Understand the landscape of traditional, digital and social media marketing

    • Understand the major social media platforms, how they function, and what role they play in marketing

    • Create SMART goals, identify KPIs, and define your target audience and their customer journey

    • Choose the right social media platforms and learn how to create social media policies

    • Recognize strategies to build brand awareness among potential customers

    • Explain the purpose of SEO (search engine optimization) and essential SEO terms

    • Optimize website content for SEO

    • Understand search engine marketing (SEM) and how it benefits businesses

UX Certifications

    • Identify common job responsibilities of entry-level UX designers and other teams you might work with.

    • Understand foundational concepts in UX design, such as user-centered design, the design process, accessibility, and equity-focused design.

    • Explain why design sprints are an important and useful part of a UX designer’s work.


    • Empathize with users to understand their needs and pain points.

    • Develop problem statements to define user needs.

    • Generate ideas for possible solutions to user problems.

    • Create storyboards to come up with ideas about solutions to user needs.

    • Create wireframes on paper and digitally in the design tool Figma.

    • Build paper prototypes to create interactive designs.

    • Design low-fidelity prototypes in Figma.

    • Plan and conduct moderated and unmoderated usability studies.

    • Synthesize observations from usability studies and come up with insights.

    • Share research methodology and insights using persuasive presentation skills.

    • Modify low-fidelity designs based on research insights.

    Skills:

    • Usability Testing

    • User Experience Design (UXD)

    • Prototype

    • UX Research

    • User Experience (UX)

    • Plan a usability study based on project goals

    • Define metrics and success criteria for a usability study

    • Determine how to reduce bias in a usability study

    • Conduct a usability study

    • Review and aggregate usability study data

    • Convert data from a usability study into actionable insights

    • Modify mockups and prototypes based on research results

    • Describe considerations that inform design iteration

    • Explain how designers share design specifications with engineering teams

    • Demonstrate how to document design specifications in Figma

    • List typical parts of a portfolio case study

    • Describe the benefits of portfolio case studies

    • Document a mobile app in a portfolio case study

    • Apply each step of the UX design thinking framework (empathize, define, ideate, prototype, test) to create a dynamic website.

    • Plan information architecture and sitemaps for website designs.

    • Apply common layouts for web pages.

    • Complete a design project.

    • Apply each step of the UX design thinking framework (empathize, define, ideate, prototype, test) to create a project focused on social good.

    • Build wireframes, mockups, and low-fidelity and high-fidelity prototypes for a dedicated mobile app and a responsive website.

    • Prepare to successfully interview for an entry-level UX design job.

    • Gain a competitive edge by learning AI skills from Google experts

Programs and SaaS

  • Figma for UX Design

    Figma is a cloud-based design and prototyping tool widely used by UX/UI designers to create, collaborate on, and share user-centered digital experiences. Its real-time collaboration capabilities, cross-platform accessibility, and end-to-end design workflow make it a staple in modern UX design.

    Key Features for UX Designers

    1. Wireframing & Prototyping

      • Create low-fidelity wireframes and high-fidelity interactive prototypes in one tool.

      • Use Smart Animate for smooth transitions and micro-interactions.

    2. Real-Time Collaboration

      • Multiple designers can edit files simultaneously (like Google Docs).

      • Share links for stakeholders to comment directly on designs.

    3. Design Systems & Components

      • Build reusable components (buttons, icons, menus) and styles (colors, typography).

      • Maintain consistency with auto-layout for responsive designs.

    4. User Testing & Feedback

      • Share clickable prototypes with users or clients for feedback.

      • Integrate with tools like UserTesting or Maze for usability studies.

    5. Developer Handoff

      • Generate CSS, iOS, and Android code snippets for developers.

      • Export assets in multiple formats (SVG, PNG, PDF).

    6. Plugins & Integrations

      • Extend functionality with plugins like Content Reel (placeholder text/images), A11y (accessibility checks), or Figmotion (advanced animations).

    7. Accessibility Tools

      • Check color contrast ratios and simulate vision deficiencies (e.g., color blindness).

    8. Version Control

      • Track design iterations with version history and restore previous drafts.

    Why Figma Stands Out for UX Design

    • Cross-Platform: Works on Windows, macOS, and browsers (no downloads needed).

    • Cloud-Based: Files are saved automatically and accessible anywhere.

    • Free Tier: Individuals and small teams can use Figma for free (with limited projects).

    • Community Resources: Access thousands of free templates, UI kits, and plugins via the Figma Community.

    Common UX Design Use Cases

    1. User Flows & Journey Maps

      • Visualize user pathways with frames and connectors.

    2. Wireframing

      • Quickly sketch layouts using grids and constraints.

    3. Interactive Prototypes

      • Simulate app/website interactions for usability testing.

    4. Design Systems

      • Create scalable, team-wide libraries for consistency.

    5. Stakeholder Presentations

      • Share prototypes with interactive demos for feedback.

  • Adobe InDesign

    Adobe InDesign is a page layout and desktop publishing tool designed for creating print and digital publications. It’s ideal for multi-page layouts, editorial design, and professional document formatting.

    Key Features for Designers

    • Master Pages: Reusable templates for consistent layouts (e.g., headers, footers).

    • Advanced Typography: Control kerning, leading, and paragraph styles.

    • Interactive PDFs: Embed hyperlinks, buttons, and animations for digital documents.

    • Preflight Checks: Automatically detect layout errors before printing/publishing.

    • Integration: Seamlessly import graphics from Illustrator or Photoshop.

    Common Use Cases

    • Magazines, brochures, eBooks, and annual reports.

    • Portfolio layouts, UX case study PDFs, or résumé design.

    • Interactive digital publications with embedded media.

    Why InDesign Stands Out

    • Industry standard for long-form content and print-ready designs.

    • Superior control over typography and grid systems.

  • Adobe Illustrator

    Adobe Illustrator is a vector graphics editor used for creating scalable logos, icons, illustrations, and complex typography.

    Key Features for Designers

    • Vector Tools: Pen tool, shape builder, and pathfinder for precise designs.

    • Artboards: Work on multiple canvases (e.g., icons, logos) in one file.

    • Custom Brushes: Create textured strokes or pattern brushes.

    • Typography Effects: Warp text, create outlines, or design custom fonts.

    • Export for Screens: Optimize assets for web, apps, or print.

    Common Use Cases

    • Logo design, brand identity kits, and icon systems.

    • Infographics, illustrations, and UX/UI icons.

    • Vector-based wireframes or user flow diagrams.

    Why Illustrator Stands Out

    • Unmatched precision for scalable vector graphics (no pixelation).

    • Integrates with Adobe XD and Photoshop for seamless workflows.

  • Adobe Lightroom

    Adobe Lightroom is a photo editing and organization tool focused on non-destructive adjustments, presets, and batch processing.

    Key Features for Designers

    • Non-Destructive Editing: Adjust exposure, color, and tone without altering originals.

    • Presets: Save and apply custom filters for consistent photo styles.

    • Batch Editing: Apply adjustments to multiple photos at once.

    • Cloud Sync: Access photos across devices via Lightroom Cloud.

    Common Use Cases

    • Editing photography for portfolios, websites, or social media.

    • Creating visual consistency in branding or UX case study imagery.

    Why Lightroom Stands Out

    • Streamlines photo workflows for designers who work with imagery.

    • Less complex than Photoshop for quick, high-quality edits.

  • Adobe XD

    Adobe XD is a UX/UI design and prototyping tool for creating websites, apps, and interactive experiences.

    Key Features for Designers

    • Prototyping: Link screens with transitions, overlays, and animations.

    • Repeat Grid: Quickly duplicate elements (e.g., lists, cards).

    • Voice Prototyping: Design voice-activated interactions.

    • Design Systems: Share components and styles across teams.

    • Coediting: Collaborate in real-time (similar to Figma).

    Common Use Cases

    • Wireframing, high-fidelity app/website mockups, and interactive prototypes.

    • User testing with clickable demos.

    • Design systems for large-scale projects.

    Why Adobe XD Stands Out

    • Tight integration with Illustrator and Photoshop for asset import.

    • Voice prototyping and auto-animate features for advanced interactions.

  • Canva

    Canva is a drag-and-drop design platform aimed at non-designers for creating social media graphics, presentations, and marketing materials.

    Key Features for Designers

    • Templates: Thousands of pre-designed layouts for quick projects.

    • Brand Kit: Save colors, fonts, and logos for consistency.

    • Collaboration: Share designs with teams or clients for feedback.

    • Content Planner: Schedule social media posts directly from Canva.

    Common Use Cases

    • Social media posts, flyers, posters, and simple infographics.

    • Quick UX/UI mockups for early-stage ideation.

    • Team presentations or mood boards.

    Why Canva Stands Out

    • Extremely user-friendly for beginners or non-designers.

    • Free tier available with robust features.

  • Microsoft Word

    Microsoft Word is a word processing tool designed for creating, editing, and formatting text-based documents. It’s essential for drafting reports, case studies, and collaborative content.

    Key Features for Designers

    • Styles and Formatting: Apply consistent headings, fonts, and spacing for polished documents.

    • Track Changes: Collaborate with stakeholders by reviewing edits and comments.

    • Templates: Use pre-built layouts for résumés, case studies, or project briefs.

    • Embed Media: Insert images, charts, or screenshots to complement text.

    • Export Options: Save as PDF, HTML, or e-book formats.

    Common Use Cases

    • Writing UX case studies, research reports, or usability test summaries.

    • Drafting project proposals, client contracts, or design documentation.

    • Creating style guides or content strategy documents.

    Why Word Stands Out

    • Industry standard for text-heavy documents and client-facing materials.

    • Integrates with OneDrive for cloud collaboration and version history.

  • Microsoft PowerPoint

    Microsoft PowerPoint is a presentation design tool for creating slideshows, pitch decks, and visual storytelling.

    Key Features for Designers

    • Slide Master: Create reusable layouts for consistent branding.

    • Animations/Transitions: Add motion to visualize user flows or prototypes.

    • Design Ideas: AI-powered suggestions for layout/color improvements.

    • Embed Multimedia: Insert videos, audio, or live data from Excel.

    • Presenter View: Display notes privately during presentations.

    Common Use Cases

    • Presenting UX research findings, wireframes, or final designs to clients.

    • Creating portfolio walkthroughs or project retrospectives.

    • Building interactive pitch decks with embedded prototypes (e.g., Figma/Adobe XD links).

    Why PowerPoint Stands Out

    • Simplifies visual storytelling for non-designers.

    • Seamless integration with Excel (charts) and Word (content).

  • Microsoft Excel

    Microsoft Excel is a spreadsheet and data analysis tool for organizing, calculating, and visualizing quantitative information.

    Key Features for Designers

    • Pivot Tables: Summarize large datasets (e.g., user research, survey results).

    • Charts/Graphs: Visualize metrics like user engagement or A/B test outcomes.

    • Conditional Formatting: Highlight trends (e.g., heatmaps for usability issues).

    • Formulas: Automate calculations (e.g., task timelines, budget tracking).

    • Data Validation: Ensure consistency in user input fields.

    Common Use Cases

    • Analyzing usability test data or survey responses.

    • Tracking project budgets, timelines, or team workloads.

    • Creating user personas with demographic or behavioral data.

    Why Excel Stands Out

    • Unmatched for data organization and quantitative analysis.

    • Integrates with Power BI for advanced dashboards and reporting.

  • Item description

Familiar Programming Languages

  • HTML (HyperText Markup Language)

    HTML is the foundational markup language used to structure content on the web. It defines the skeleton of web pages using elements like headings, paragraphs, images, and forms.

    Key Features for Designers

    • Semantic Elements: Tags like <header>, <nav>, and <section> improve accessibility and SEO.

    • Forms and Inputs: Create user-friendly forms with <input>, <textarea>, and <button>.

    • Embed Media: Insert images, videos, and interactive content (e.g., <img>, <video>).

    • Hyperlinks: Connect pages with <a> tags for seamless navigation.

    Common Use Cases

    • Structuring wireframes or prototypes for websites/apps.

    • Building accessible, SEO-friendly content layouts.

    • Collaborating with developers by understanding basic code structure.

    Why HTML Stands Out

    • Universal standard for web content.

    • Integrates seamlessly with CSS (styling) and JavaScript (interactivity).

  • CSS (Cascading Style Sheets)

    CSS is a styling language that controls the visual presentation of HTML content, including layout, colors, typography, and animations.

    Key Features for Designers

    • Responsive Design: Media queries for adapting layouts to screen sizes (e.g., mobile-first design).

    • Flexbox/Grid: Create complex, responsive layouts with minimal code.

    • Variables: Define reusable values (e.g., colors, spacing) for consistency.

    • Transitions/Animations: Add subtle motion to buttons, menus, or page transitions.

    • Frameworks: Use pre-built systems like Bootstrap or Tailwind CSS for rapid prototyping.

    Common Use Cases

    • Styling high-fidelity mockups or design systems.

    • Implementing branding (colors, fonts) across a website.

    • Creating micro-interactions (e.g., hover effects, loading animations).

    Why CSS Stands Out

    • Full creative control over visual design.

    • Works hand-in-hand with HTML and JavaScript for dynamic experiences.

  • JavaScript (JS)

    JavaScript is a programming language that adds interactivity, logic, and dynamic behavior to web pages.

    Key Features for Designers

    • DOM Manipulation: Modify HTML/CSS in real-time based on user actions.

    • Event Handling: Respond to clicks, scrolls, or form submissions.

    • Animations: Create complex animations with libraries like GSAP or Three.js.

    • APIs: Fetch data (e.g., user profiles, weather) or integrate third-party services.

    • Frameworks: Build scalable apps with React, Vue.js, or Angular.

    Common Use Cases

    • Prototyping interactive features (e.g., modals, sliders, form validation).

    • Enhancing UX with dynamic content (e.g., live search, infinite scroll).

    • Connecting front-end designs to back-end systems or databases.

    Why JavaScript Stands Out

    • Essential for modern web interactivity (95% of websites use JS).

    • Powers frameworks like React, which are widely used in UX/UI workflows.

Management Certifications

    • Define change management and summarize its relationship to the project management role.

    • Define organizational culture and explain how it impacts project management.

    • Identify common types of organizational structures.

    • Define organizational structure and explain how it impacts project management.

  • - Explain the Agile project management approach and philosophy, including values and principles. - Explain the pillars of Scrum and how they support Scrum values. - Identify and compare the essential roles in a Scrum team and what makes them effective. - Build and manage a Product Backlog and perform Backlog Refinement. - Describe the five important Scrum events and how to set up each event for a Scrum team. - Implement Agile’s value-driven delivery strategies and define a value roadmap. - Explain how to coach an Agile team and help them overcome challenges. - Conduct a job search for an Agile role and learn how to succeed in your interview.

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